Monday, May 13, 2013

15 Corporate Logos That Contain Subliminal Messaging

FedEx — The FedEx logo hides an arrow in its negative space. 


FedEx — The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion.

Vaio —  The 'VA' is designed as an analog waveform, the 'IO' is binary code..


Vaio — This cool logo for Sony's computers represents the brand's integration of analog and digital technology. The 'VA' is designed as an analog waveform, the 'IO' is binary code.

Baskin Robbins — This logo advertises its number of ice cream flavors (31)..


Baskin Robbins — This logo, introduced in 2005, cleverly uses the company's initials to advertise its number of ice cream flavors (31).

Tour de France — the Tour de France logo contains a well-integrated biker..


Tour de France — Slightly more abstract than the other examples, the Tour de France logo contains a well-integrated biker.

Toblerone — See the dancing bear in the mountain? 


Toblerone — See the dancing bear in the mountain? The design is a tribute to the Swiss town where the chocolate was developed.

Milwaukee Brewers — See the ball and the glove how about the the "M" and "b"..


Milwaukee Brewers — It's easy to miss the second meaning of this throwback logo from the baseball team.

Amazon — The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple). .


Amazon — The cleverness of this logo is twofold. The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).

Tostitos — feelings of togetherness and friendship over chips and salsa..


Tostitos — The not-so-hidden design within this logo conjures up feelings of togetherness and friendship over chips and salsa.

Eighty20 — This market data research company incorporated the binary code spelling of their name. Using blue squares as ones and grey squares as zeros, 1010000 (80) is the top line, while 0010100 (20) is the bottom..


Eighty20 — This market data research company incorporated the binary code spelling of their name. Using blue squares as ones and grey squares as zeros, 1010000 (80) is the top line, while 0010100 (20) is the bottom. 

Sun Microsystems —  the graphic to the left does not spell "Sun" it is an ambigram of "u" & "n"


Sun Microsystems — Before it was bought by Oracle, Sun was a major computer manufacturer. Its logo is a perfect ambigram; it can be read from any direction. (Note also that the graphic doesn't actually include an S, merely artfully arranged u's and n's.)

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